Klass Collection is a fashion brand that aims to offer contemporary and affordable clothing for men and women. The brand’s target audiences are men & women aged 25-55 who value comfort, style, and versatility in their clothing. The brand’s name “Klass Collection” suggests sophistication and elegance, and the logo design should reflect these values.
Based on research and client input, I developed several logo design concepts that aligned with the brand’s values and target audience. The key idea was to create a simple, modern, and sophisticated logo. I also wanted to incorporate elements representing elegance, and affordability.
After presenting the initial design, we collaborated to refine the logo further. We experimented with different fonts, layouts, and color combinations to find the perfect balance of simplicity and elegance. We also ensured that the logo was scalable and versatile, so it could be used on various branding materials, including business cards, packaging, and online platforms.